ABM Manager

Summary of the Job Role

Role

• Responsible for planning and executing ABM (account-based marketing) campaigns
• Managing requests through project management software
• Supervise the execution, monitoring and measurement of marketing campaigns and their success
• Ensure campaign implementation follows organizational guidelines
• Work with account managers to understand their key focus and priorities
• Devise ABM plan by working with Marketing heads
• Highly collaborative role, and marketing campaign managers will often work with sales, sales ops, external agencies, and other members of the marketing team to craft and launch compelling campaigns
• Assist with the development of program plans including schedules, budgets, and lead forecasts to support Sales' revenue targets
• Provide ABM program results and success metrics to Marketing heads for reporting and analysis recommend program adju...