12 Months Digital Marketing Specialist, Raffles Place

The Digital Marketing Specialist will be responsible for planning and execution of the corporate website, digital assets, SEO and SEM, as part of a wider brand and digital experience team member that will help deliver results and impact for our key business goals and digital brand experience in the Singapore market.

Responsibilities:

• Managing and delivering website and executing contents, digital assets and web enhancements, contributing to delivery of integrated multi-media marketing campaigns, with the outcome of increased traffic, site engagement and leads/sales acquisition.
• Drive SEO performance and be the domain expert to ensure organic visibility and SERP performance to optimise SEO and SEM to drive and support the company’s digital marketing strategy
• Drive AEO/AI Search visibility (Generative Search/LLM answers) by implementing structured content, schema and technical SEO signals to increase eligibility for AI-generated result...